PPC
PPC Consulting & Audits
Google Ads and Meta Ads are where marketing budgets go to die quietly — wrong tracking, bloated keyword lists, and agencies optimizing for spend instead of sales. I help you fix that: audit first, then hire right, then keep whoever runs your ads honest.
What I do
PPC audit
A forensic review of your ad accounts: conversion tracking accuracy, wasted spend, campaign structure, audience targeting and landing-page alignment. Most accounts I review are wasting 20–40% of spend on fixable mistakes.
Hiring the right ads partner
I help you scope the engagement, vet Google/Meta ads freelancers and agencies on real account-management skill, and set fee structures that reward performance — not percentage-of-spend incentives to spend more.
Ongoing oversight
Monthly account reviews against agreed KPIs: cost per qualified lead, ROAS, and tracking integrity. If your agency can’t explain where the money went, I’ll find out.
Book a free consultation
Tell me about your ad goals — I’ll tell you honestly whether I can help, with no lock-ins and no percentage-of-spend markups.